The Obama campaign tried to build all kinds of excitement over the selection of a Vice-Presidential candidate. And now we know why. They knew that the choice itself was anything but exciting so they focused endlessly on the process of announcing that choice.
First they came up with the gimmick of making the announcement via text messages. This served two purposes. It was "new" and cool and invited the comparison of John McCain as an old fuddy-duddy who has admitted he isn't computer savvy. Secondly, it gave the Obama campaign access to information on supporters who could possibly be converted to donors.
Then they delayed that announcement, and delayed it and delayed it. Obama announced that the choice had been made but played coy on telling us who it was. This might have been a successful tactic if they had managed to make the announcement before it leaked out. Instead of having wall-to-wall coverage and making the announcement with fanfare and a drum roll the Obama campaign was forced to send their "text messages" at 3am on a Saturday morning. It was as if they were ashamed of their choice and wanted to slide it by with a little notice as possible.
Considering who Barack Obama chose as his runningmate the 3am announcement kind of makes sense.
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